Smart Retail
Shelf Intelligence &
ESL Solutions
ShelfOptima is the leading retail intelligence platform — unifying Electronic Shelf Labels, planogram management, pricing engines, and PoS integration to maximize shelf revenue.
Retail shelf chaos
costs you revenue
Shelf Compliance Failures
Misplaced products, wrong planogram layouts and compliance gaps lead to lost sales and customer frustration every single day.
Pricing Errors & Penalties
Manual price tag updates introduce costly errors, legal exposure and erode customer trust when shelf labels don't match POS receipts.
Zero Real-Time Visibility
Without live shelf intelligence, store managers make decisions based on stale data, missing stock-outs and pricing opportunities.
One Platform.
Total Shelf Control.
ShelfOptima connects your store data, ESL hardware, planogram logic and pricing rules into a single intelligent platform — delivering accuracy, speed and compliance.
Real-Time Price Sync
Price changes propagate instantly to ESL displays, PoS systems and planogram data simultaneously — zero lag, zero errors.
Planogram Optimisation
Drag-and-drop shelf layouts with product placement recommendations to maximise revenue per shelf metre.
ESL Device Intelligence
Monitor battery levels, sync status and tag health across all access points from a unified real-time dashboard.
Seamless ERP & PoS Integration
Native webhooks and REST APIs connect ShelfOptima to SAP, Oracle, Shopify, and 50+ other enterprise systems.
Dynamic Digital Planogram
Convert your cooler/freezer door into digital door and display digital planogram with uptodate product and price tag information.
Deploy in four steps
From hardware install to live shelf intelligence in days — not months.
Install Hardware
Mount ESL access points and attach digital labels to shelves. Our installation guide makes it fast and failsafe.
Connect Systems
Link your PoS, ERP and product catalogue via REST API or prebuilt connectors or customisation.
Configure & Customise
Design price tag templates, set pricing rules, build planograms and assign store roles in the cloud dashboard.
Go Live & Optimise
Launch with real-time sync, monitor shelf compliance and let AI surface opportunities to optimise shelf revenue.
Built for enterprise scale
Cloud-native, API-first architecture supporting multi-store deployments with 99.9% uptime SLA.
Everything shelf retail needs
Eight purpose-built modules, working together as one intelligent system.
Store & Format Management
Multi-store hierarchy, regional pricing, store formats and role-based access across all your locations.
Products & Categories
Product master, SKU grouping, category trees and bulk import tools for large catalogues.
Pricing & Promotions Engine
Price rules, promotional campaigns, auto scheduling and multi-location price sync in real time.
New FeaturePrice Tag Template Editor
Drag-and-drop designer with dynamic fields, barcode/QR support and multi-size ESL template management.
Planogram Designer
Visual drag-and-drop shelf layouts, compliance tracking and optimisation.
Digital PlanogramESL Device Management
Access point management, tag sync, battery monitoring and real-time status dashboard.
External PoS Integration
Real-time price sync, REST API endpoints, webhooks and ERP integrations out of the box.
Planogram API Export
JSON export, integration examples, developer documentation and API authentication support.
Built for every retail vertical
Supermarkets
Multi-aisle pricing compliance & planogram management
Electronics Retail
Rapid price changes and spec-rich ESL displays
Pharmacy
Regulatory compliance and product traceability
Apparel
Seasonal pricing, promotions and SKU management
Warehouse Retail
Bulk SKU management across warehouse-scale stores
The strategic edge
in retail intelligence
10× Faster Price Updates
Push thousands of price changes across every shelf label in seconds — from a single dashboard click, not hours of manual work.
98%+ Shelf Accuracy
Eliminate pricing errors that expose you to regulatory fines and erode customer trust. Our clients report over 98% shelf accuracy from day one.
ESG & Paperless Retail
Eliminate paper label waste entirely. ShelfOptima clients save an average of 2.4 million paper labels per store annually.
Enterprise-Grade Architecture
Multi-tenant & Multi Store cloud platform with 99.9% uptime SLA for 10 to 10,000 stores.
Open API & Integrations
Bring in your full REST API, webhook engine and prebuilt connectors into ShelfOptima get going.
Shelf Optimisation
Faster product placement — turning every shelf into a revenue-maximised asset.
Best-in-class ESL hardware
Enterprise-grade e-ink displays and access points built for 24/7 retail environments.
ESL Price Tags
Ultra-low-power e-ink displays with 5-year battery life. Available in 2.1", 2.9", 4.2", 7.5" and 10" sizes with full-colour options.
Access Points
High-density access points covering up to 1,000 ESL tags per unit. Supports 2.4GHz and 5GHz with PoE power.
Display Types
Segment, full-graphic and colour e-ink displays. Custom mounts for gondola, cooler, peg and hanging shelf scenarios.
Tailored for your
business model
Multi-Store Chains
Central control across hundreds of locations
Franchise Management
Brand-consistent pricing across franchisees
Smart Retail IoT
Connected shelf intelligence at scale
Digital Transformation
Migrate from paper labels to digital shelves
ESG & Paperless
Eliminate paper waste with digital displays
Let's talk shelf intelligence
Book a personalised demo or get in touch with our sales team today.
Book a Demo
Fill in your details and our team will be in touch within 24 hours.
Optimize every retail shelf today
Join 500+ stores using ShelfOptima to eliminate pricing errors with smart ESL solutions and boost retail intelligence.